Family

Term, whole of life, endowment, unit-linked: which is which, and which one is “money thrown away”?

The four basic families of life insurance side by side, without selling you any of them: what each one pays, what happens at the end, and how to see how much goes to cover and how much to saving.

By AVRASTRO · · 13 min read

In short

Term cover pays only if you die within the term and is the purest protection; whole of life covers your whole life; endowment and unit-linked combine cover and saving, and differ in who carries the investment risk. Term cover is not “money thrown away”, any more than insurance on a house that did not burn.

  • Write in one line why you want life cover: family, loan, saving or a mix.
  • Ask in writing how much of the premium goes to cover, to charges and to saving.
  • Ask for the table of surrender values by year and what is guaranteed.
  • For a policy with an investment part, ask for the KID and the written suitability statement before signing.

From the series “The questions you are afraid to ask”, part “How it works”: questions real people ask, with honest answers.

At a glance

  • Term: pays only if you die within the term. It is the purest protection and usually the cheapest for the same amount.
  • Whole of life: covers for your whole life, so something will be paid at some point. Some whole-of-life policies also build a surrender value.
  • Endowment and unit-linked: combine cover and saving. The difference is who carries the investment risk.
  • Ask in writing how much of the premium goes to cover, how much to charges and how much to saving. The law requires the insurer to inform you before you sign.

A question many people are embarrassed to ask

“If nothing happens to me, is the money lost?” “What is the difference between whole of life and an endowment?” “What on earth is unit-linked?” If you have only asked these questions in your head, you are not alone. The names are confusing, and a single policy often has more than one part inside. Here we place them side by side, one by one, without recommending any of them.

The four families, side by side

TypeWhat it paysWhat happens at the endWho carries the investment risk
Term (level or decreasing)The sum insured, if you die within the term.Nothing; the cover ends.There is no investment.
Whole of lifeThe sum insured, whenever death happens, as long as the policy is in force.No end date; some policies have a surrender value.It depends on how the policy is designed.
EndowmentThe sum insured if you die within the term.The maturity value, if you are alive.Shared: often there is a guaranteed part and bonuses that are not guaranteed.
Unit-linkedOn death, what the policy sets out (the sum insured, the value of the units, or both).The value of the units, which can go up or down.Mainly you.
A general picture; each insurer designs its products differently, and what your own policy says applies.

Term cover: “money thrown away”?

A plain term policy returns nothing if you live. That does not make it wasted, just as home insurance is not wasted if the house does not burn: you paid so that your family would not be left without support while they needed you. It comes as a level amount, or an amount that falls over the years, usually to follow a repayment mortgage. Decreasing cover is calculated on an assumed interest rate; if the loan’s rate is higher, the cover can fall faster than the debt. Ask to see the two side by side.

When one policy combines cover and saving

In an endowment, part of the premium goes to cover and part to a reserve that is paid at maturity. In unit-linked, the savings part buys units in investment funds, and their value goes up and down. In “with-profits” policies the insurer adds bonuses, which are usually not guaranteed from the start. Whatever someone chooses, the life insurance law (Article 227 of Law 38(I)/2016) requires the insurer to give in writing before the contract, among other things, the surrender values, the profit-sharing and the unit-linked details. Any illustration above the guaranteed amounts must show three different interest rates and say that it is only a model.

“Buy term and invest the rest” and “all in one” both have honest pros and cons. Separately, you see the cost of cover clearly and can change one without the other; but it takes discipline to actually invest the difference. Together, everything happens with one payment and a discipline that is “built in” to the policy; but the charges and the exit terms, especially in the early years, need careful reading. Which suits you is not for an article to decide: a licensed advisor judges it, with a written suitability assessment for anything with an investment part (Article 30 of the IDD).

Before you sign: three things that clear up most of it

  • How much goes where. Ask to see the cost of cover, the charges and the amount saved or invested separately.
  • What is guaranteed. Which amounts are guaranteed and which are only projections.
  • What happens if you stop. The surrender value year by year, and what options exist before a surrender.

For an individual life policy, the law gives 30 calendar days to withdraw by written notice, from when you were told the contract was concluded (Article 228 of Law 38(I)/2016), with exceptions such as contracts of six months or less, or those taken out to secure a loan.

Your questions, one by one

What are the main types of life insurance, in one sentence each?

Term: pays if you die within a set period. Whole of life: pays whenever you die, as long as it is in force. Endowment: pays on death or at maturity, whichever comes first. Unit-linked: cover together with units in investment funds whose value goes up and down.

Is a plain term policy “money thrown away” if I don’t die, compared with a policy that gives money back?

No more than home insurance on a house that did not burn. You paid so that support was there while your family needed it. A policy that gives money back costs more, because part of the premium is saved. The fair comparison is the same cover, the same term, and what happens to the difference.

What exactly is an endowment policy and how is it different from term insurance?

It pays either on death within the term or at maturity if you are alive. Term pays only on death. That is why an endowment has a higher premium for the same sum insured. Look at what part of the maturity value is guaranteed.

Does a whole-of-life policy build up a cash value, or is it just cover until I die?

It depends on the design. Some whole-of-life policies build a surrender value; others are pure cover with no value if you stop. The table of surrender values is part of the information you must receive before you sign. Ask for it year by year.

If an offer combines life cover and savings in one policy, how do I see how much goes to each?

Ask in writing for the cost of cover, the charges and the amount invested or saved. For investment policies, the key information document (KID) and the cost disclosure show the total cost. If something is unclear, ask for an explanation before you sign.

People say “buy term and invest the rest”. What are the honest pros and cons of combining both in one policy instead?

Separately, the cost of cover is clear and you change one without the other, as long as you really invest the difference. Together, you have one payment and built-in discipline, but the charges and exit terms need attention. There is no single right answer for everyone. What suits you is judged by an advisor with a written suitability assessment.

What happens at the end of an endowment or savings policy — what is the “maturity value”?

It is the amount paid if you are alive on the maturity date. It may have a guaranteed part plus bonuses or investment value that are not guaranteed. The offer shows examples at three rates, which are a model and not a promise. A few months before maturity, ask what payment options you have.

What happens when my term policy reaches its end date and I’m still alive?

The cover ends and nothing is paid, unless the policy says otherwise. If you still need cover, a new application is judged on your age and health at that time. That is why it is worth thinking about the need well before the end date.

Can I renew a term policy when it ends, and does the premium start again from my new age?

Only if the policy has a renewal option; we did not find a rule in Cyprus that gives it to everyone. Where it exists, the premium is usually calculated on your new age, sometimes without new medical evidence. Read the renewal clause before you sign.

How do I choose the length of a term policy — until the kids finish school, until the loan ends, or until retirement?

Ask when others will stop depending on your income. For many people it is when the children finish studying or when the home is paid off. Some split the cover into two policies with different terms. The “How much cover do I need” tool helps you think it through.

What is a “participating” or “with-profits” life policy and how does it differ from unit-linked?

In a with-profits policy, the insurer invests in a shared fund and adds bonuses, often “smoothing” good and bad years. In unit-linked, your value follows the unit price directly. The law requires an annual statement on profit-sharing. See our article on guarantees and bonuses.

My parents had an old “savings” life policy. Are today’s policies built the same way?

Not always. Many of today’s savings policies are unit-linked, where the policyholder carries more of the investment risk, while older policies more often had a guaranteed rate or bonuses. Do not assume the same guarantees apply. Read the KID and what it says is guaranteed.

Which type of life policy is meant for protection only, and which mixes in saving?

Term is protection only. Endowment and unit-linked mix protection and saving. Whole of life can be mainly protection or can also build a value, depending on the design. The name on the leaflet is not enough; look at what it pays and when.

Is there a type of life insurance that lasts only a few years, for example while I have a business loan?

Yes, a term policy can be short, with a level or decreasing amount. If it is taken out to secure a loan, the 30-day right to withdraw may not apply. For a housing loan, the bank must accept equivalent cover from another insurer.

In Russian-language offers I see “накопительное” and “инвестиционное” life insurance. What is the difference?

Usually “накопительное” means a savings policy with a guaranteed part or bonuses, and “инвестиционное” means an investment-linked policy such as unit-linked. But the words are not legal terms. Ask for the KID and ask who carries the investment risk.

Can one policy include life cover for me and separate covers for my spouse and children?

Often yes, with riders for a spouse or children. Check what happens to them if the main policy stops or changes, because they usually end with it. Two separate policies give more independence, for example in a separation.

What is “family income benefit” — life cover that pays a monthly income instead of a lump sum?

It is term cover that, on death, pays a regular amount until the end of the term, instead of one lump sum. It helps when the family needs a “salary” rather than capital. Not every insurer offers it; ask whether it exists and how it is paid.

What is “increasing” term cover and how is it different from indexation?

Increasing cover goes up in a pre-set way each year. Indexation usually offers an increase in cover and premium, which you can often decline. In both, the premium rises. Read how the increase is calculated and what happens if you decline it.

What is “renewable” term insurance and what is the catch at each renewal?

It is cover for short periods, for example a year, that renews without new medical evidence where the clause provides for it. The catch is that the premium rises with age at each renewal, and renewal usually stops at a certain age. Ask in writing how long it renews for and how the price changes.

Questions worth asking in writing

  • Of the premium, how much goes to cover, how much to charges and how much to saving or investment?
  • Which amounts are guaranteed and which are only projections?
  • What is the surrender value in each year, and what options do I have instead of surrendering?
  • Does the policy have a renewal or conversion option, and on what terms?

What you can do from today

  • Write in one line why you want life insurance: protecting the family, a loan, saving, or a combination.
  • Find the policies you already have and note which family each one belongs to.
  • For every offer, ask in writing for the table of surrender values and what is guaranteed.
  • If you are offered a policy with an investment part, ask for the KID and the written suitability statement before you sign.
  • Note the date you were told the contract was concluded: the 30 days to withdraw, where they apply, count from there.

What went wrong for others — and how to avoid it

  • A combined policy turned out expensive for what it gave. EU supervisors (EIOPA) flag value-for-money problems with some unit-linked and hybrid products, because of high commissions, complexity and sometimes weak performance. Before you sign, read the “costs over time” table in the KID and compare it with separate cover for the same amount.
  • The surrender was delayed or refused. It is one of the categories of insurance complaints recorded by the Financial Ombudsman in Cyprus. Ask for the surrender in writing, ask which valuation date will be used and when you will be paid, and keep proof of sending.
  • Decreasing cover that fell faster than the loan. Decreasing cover is calculated on an assumed interest rate; if the loan’s real rate is higher, a gap can remain. Ask to see the cover and the loan balance, year by year, side by side.

Every policy has its own terms. What we write here is general information, not advice; for your own case, what your policy says applies, and it is worth confirming it in writing with your insurer.

For the savings or investment part of a policy this text is education, not a recommendation of any product, fund or investment. Past returns do not guarantee future ones and values can fall. What suits you is for a licensed advisor to judge, assessing suitability (Article 30 of the IDD).

Read also: Life insurance guide · Covers in plain words · Whole life insurance: when it makes sense · How much cover do I need? · How does a unit-linked policy work inside? · “Guaranteed”, bonuses, savings plans: what do they really mean? · Riders: what does each add-on do? · Insurance for a bank loan · All the questions you are afraid to ask

If you would like a second look, book an appointment with an advisor and bring your policy and your questions. You will go through them together, with no obligation.

This article is for information. Figures apply at the publication date and may change; talk to an advisor about your own situation.

Giannis Farazis

Your advisor, Giannis Farazis
Life-insurance advisor, ICCS reg. no. 7854

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