“Insurers are thieves”, “I’m paying for thin air”, “GESY is enough for me”: what is actually true?
The objections we hear most often, in the words of the people who say them, and an honest answer to each: when they are right, where they go wrong, and what you can check for yourself.

In short
Many objections have a real experience behind them, and sometimes they are right. Insurance is not an investment and not for every risk; it makes sense for what you could not carry alone, and for many people GESY may be enough.
- Ask Social Insurance what your family would receive if something happened.
- If someone offers you a policy, check their registration and ask in writing how they are paid.
- Read the definitions and exclusions before you sign, and declare honestly.
- You have rights: 30 days to cancel a new individual life policy, and the Financial Ombudsman if you disagree.
From the series “The questions you are afraid to ask”: questions real people ask, with honest answers.
At a glance
- Many objections have a real experience behind them. They deserve an answer, not mockery.
- Insurance is not an investment and it is not for every risk. It makes sense for what you could not carry alone.
- You have rights: 30 days to cancel a new individual life policy, a written answer to a complaint within 45 days, and the Financial Ombudsman.
- GESY is broad. For many people it may be enough; private cover is a complement, not an obligation.
First, you have every right to doubt
“Insurers are thieves.” “I’m paying for thin air.” “It’s a pyramid.” These phrases do not come from nowhere. Often behind them there is a refusal nobody explained, a salesperson who pushed, or a policy nobody read. We will not tell you that you are wrong. We will tell you what is true, where you are right, and how to check for yourself, so that you decide.
“Paying for thin air”: what you actually buy
An insurance policy is a written promise: if something the policy defines happens, an amount is paid that you would hardly have on your own. Many pay a little so that the few receive a lot when they need it. If nothing happens, you did not “lose”; you had the protection all that time, as with a seatbelt. The right question is not “will I need it?” but “if I needed it, could I carry it alone?”.
The figures show that insurers do pay. In 2024 life insurers in Cyprus recorded about €287 million in gross claims and benefits (Insurance Association of Cyprus data; this also includes maturities and surrenders, not only deaths). In the United Kingdom (not Cyprus), 96.9% of new individual protection claims were paid in 2024. That does not mean every claim is paid; the most common reasons for refusal there were undisclosed conditions and claims that did not meet the policy definitions.
“GESY is enough for me” and “the family will help”
GESY covers a lot: doctors, specialists, tests, listed medicines, hospital care, emergencies. For many people it may be enough. But the WHO also reports gaps, such as waiting lists for palliative and rehabilitation care and difficulties accessing new medicines. Private cover is a complement for choice, speed and gaps, not a replacement. And the family? Cypriot families help, and that is precious. The question is whether they can replace a missing income for years without putting their own lives at risk. The widow’s pension, for example, is 60% of the deceased’s basis, not their whole salary.
“It’s a pyramid” and “they all look for excuses”
Insurance distribution has rules. The IDD requires advisors to act honestly and in the customer’s best interest (Article 17), to tell you before the contract what kind of pay they receive (Article 19), and to record your needs before proposing anything (Article 20). You can check that someone is registered, say no, and cancel a new individual life policy within 30 days. If a claim is refused, the insurer must answer a complaint in writing within 45 days, and since 1 June 2026 Financial Ombudsman decisions up to €20,000 are binding automatically.
Your questions, one by one
Insurance is legalised theft.
We understand where this comes from, often a bad experience. But insurance is a written contract with rights: 30 days to cancel a new individual life policy, a written answer to a complaint within 45 days, and the Financial Ombudsman for a €20 fee. In 2024 life insurers in Cyprus recorded about €287 million in claims and benefits. Read, ask, and keep everything in writing.
Why pay every month for something I can’t see or touch?
Because what you buy is a promise for the day you need it, like a seatbelt. If nothing happens, you had the protection without needing it; that is the best outcome. Ask yourself: if it happened, could I carry it alone?
GESY is enough for me; why would I pay for private?
You may be right: GESY is broad, and for many people it is enough. But the WHO reports gaps, such as waiting lists for some services and difficulties accessing new medicines. Private cover is a complement for choice, speed and gaps. Whether it is worth it for you depends on the terms and on what you want.
My family will help each other; that’s what Cypriot families do.
It is true and it is precious. The question is whether they can replace a missing salary for years without putting their own plans at risk. A talk with them, with numbers, shows whether anything more is needed. Often insurance is the way not to have to ask them for so much.
The state will look after my family if something happens.
The state gives some support, such as widow’s and orphan’s pensions, if the contribution conditions are met. But the widow’s pension is 60% of the deceased’s basis, not their whole salary. Ask Social Insurance what your family would receive, and see whether it is enough.
My employer covers me, so I don’t need anything else.
It is a good start. But check how much it covers, what it excludes, and what happens if you change jobs or are let go, because group cover often ends with the job. If you later need a new application, it will be judged on your age and health at that time.
I’m healthy, I exercise, I eat well; I’ll never need it.
Well done; it lowers many risks and often makes cover cheaper. But it does not protect against an accident or something not yet visible. And good health is exactly when an application is judged on the best terms.
I’ll do it later, when I earn more.
It is reasonable to set priorities. Just remember that the cost usually rises with age, and that a condition that appears later can bring exclusions. A small, basic cover today can grow when your income grows.
I have property; if something happens, my family can sell a flat.
It might. But a sale takes time, the price may not be good at that moment, and the estate often has to be administered first. Meanwhile the bills keep coming. Ask yourself how many months your family could wait.
Every insurer is the same; they all look for excuses.
Refusals happen, and some are unfair. But the most common reasons are specific: a condition that was not declared, or a claim that does not meet the definitions. That is why an honest declaration and reading the definitions protect you. If you are refused, ask for the specific clause in writing and complain.
I’d rather invest the money myself in ETFs than give it to an insurer.
It is a legitimate choice for the investment part, and many people use it. But investing and protection do different jobs: a portfolio that has just started will not cover your family if something happens early. Some people combine their own investing with simple life cover. We do not recommend any product; suitability is judged by a licensed advisor.
Crypto will make me rich; insurance is for boomers.
You may gain, you may also lose; the value swings a lot. Insurance is not a bet for profit; it is a net for the day something goes wrong, even if the market is down that day. The two do not exclude each other. This is an educational comment, not investment advice.
Gold and real estate are safer than any policy.
They are assets with their own value, and their prices change too. A life policy does something else: it pays a set amount at the moment it is needed, without anyone having to sell anything in a hurry. Many people have both, for different reasons.
I’ll self-insure: I put aside the same amount every month myself.
For small surprises it is an excellent idea. The issue is time: if you put aside €100 a month, after two years you have €2,400, while a serious illness or a death can happen in the third month. Many people do both: a reserve for the small things, insurance for the big ones.
It’s a pyramid: advisors recruit friends to sell to friends.
We understand the annoyance when an acquaintance pushes you. But insurance distribution has rules: the advisor must be registered, tell you what kind of pay they receive, record your needs and act in your interest (IDD). Check their registration, ask for everything in writing, and remember you can always say no.
Nobody I know has ever been paid by an insurer.
Payments are rarely talked about; refusals are talked about far more. In 2024 life insurers in Cyprus recorded about €287 million in claims and benefits (this includes maturities and surrenders). In the United Kingdom (not Cyprus), 96.9% of new individual protection claims were paid in 2024.
I had a bad experience with an insurer once; never again.
We are sorry about that. If the case is recent, it may not be too late for a written complaint and the Financial Ombudsman. For the future, a good experience starts with an honest declaration, reading the definitions and written answers. You do not need to trust blindly; you need to check.
Social media says term life is the only thing worth buying. Is that true here too?
For pure protection, simple term life cover usually gives the largest sum insured for your money. Other plans do other jobs, such as saving or lifelong cover. There is no “one for everyone”; start from your goal.
Young people today can’t even afford rent; insurance is a fantasy.
You are right that the pressure is real. A small reserve comes first. Then, if someone depends on your income, simple cover at a younger age usually costs less than later. Nobody should pay for something they cannot afford.
If I die, it’s not my problem anymore.
For you, no. For those left behind, it may be: a loan, rent, children growing up. If nobody depends on you, you may genuinely not need life cover. If someone does, a calm thought is worth it.
I’m too busy to deal with insurance paperwork.
The basics do not take long: a list of what you have, the beneficiaries, and a look once a year. The “Annual review of the policies you hold” tool does it in a few minutes. For the rest, ask for explanations in writing.
I used to think insurance was a scam, but a friend’s claim changed my mind. Where should I start?
From what you want to protect: income, family, health, a loan. Then write down what you already have, from work or elsewhere. And before you sign anything, read the definitions and exclusions, and declare your health honestly.
What you can do from today
- Write down which objection is yours, and what would convince you otherwise.
- Ask Social Insurance what your family would receive if something happened.
- If someone proposes a policy, check their registration and ask in writing about their pay.
- Read the definitions and exclusions before you sign, and declare honestly.
- Remember: you have 30 days to cancel a new individual life policy.
What went wrong for others — and how to avoid it
- Some gave up because “they always win”. In the past, insurers in Cyprus did not accept 79% of the Ombudsman decisions that needed acceptance. Today decisions up to €20,000 are binding, and Law 87(I)/2026 added fines. Complain with documents.
- A vague refusal was accepted without question. Ask for the specific clause, the evidence for the decision and any report. A vague answer is a reason to escalate.
Every policy has its own terms. What we write here is general information, not advice; for your own case, what your policy says applies, and it is worth confirming it in writing with your insurer.
For savings, investment and pension plans this text is education, not a recommendation of any product, fund or investment. Past returns do not guarantee future ones and values can fall. What suits you is for a licensed advisor to judge, assessing suitability (Article 30 of the IDD).
Sources
- XPRIMM, 3 April 2025 — Cyprus FY2024 insurance market (Insurance Association of Cyprus data)
- Health & Protection, 14 July 2025 — UK protection claims 2024 (ABI and GRiD data; not Cyprus)
- WHO European Observatory — Health Systems and Policy Monitor: Cyprus (statutory financing, 2025)
- Social Insurance Services — guide to the funeral grant and the widow’s pension (in Greek; copy hosted by ANT1, 2026)
- CyLaw — Law 38(I)/2016, Article 228 (right to withdraw from a life contract)
- Insurance Companies Control Service (ICCS), Ministry of Finance — Complaints
- Financial Ombudsman of the Republic of Cyprus — Frequently asked questions (in Greek)
- CyLaw — Law 87(I)/2026 (Financial Ombudsman; Official Gazette 5087, 21 April 2026)
- Cyprus Mail, 25 May 2024 — Complaints to the Financial Ombudsman on the up
- Insurance Distribution Directive (EU) 2016/97 — Article 17
- Insurance Distribution Directive (EU) 2016/97 — Article 19
- Insurance Distribution Directive (EU) 2016/97 — Article 20
Read also: Will they pay when it matters? · GESY or private health insurance? · Can I trust an advisor? · What do I actually gain? · I’m young and money is tight · How to check an advisor is registered
If you would like a second look, book an appointment with an advisor and bring your policy and your questions. You will go through them together, with no obligation.


