Can I trust an insurance advisor?
Many people have met pressure to sign “today”. What duties an intermediary owes you, how to check their registration, and which questions tell a professional from a salesperson.

In short
There are rules for every intermediary: to act in your best interests and to record your needs before the contract. A few simple questions quickly show who you are talking to.
- Ask for the full name and registration number, and check them in the ICCS register.
- Ask in writing how they are paid and whether they are tied to particular insurers.
- Ask for a copy of the record of your needs and, for investment products, the suitability statement.
- A good decision can wait a day. If you feel pressure, do not sign the same day.
At a glance
- Before any contract, the intermediary must establish your demands and needs, and the proposal must be consistent with them.
- If they advise you, they must explain why the product suits you; for investment products, in a written suitability statement.
- Every intermediary needs at least 15 hours of professional training a year.
- A good decision can wait a day. Pressure to sign “today” is a reason to stop.
“They only wanted to sell me something”
Many people have had a bad experience: a friend of a friend who kept calling, a proposal that was not explained, a “sign today because tomorrow it costs more”. It is reasonable after that to view every advisor with suspicion. But there are rules that apply to all of them, and questions that quickly show whom you are talking to.
What an intermediary owes you
- Best interest: to act honestly, fairly and professionally in your best interests.
- Demands and needs: to establish them before the contract, with any proposal consistent with them.
- Explanation: if they advise you, a personalised recommendation explaining why the product suits you.
- Suitability for investment products: questions on knowledge, finances, ability to bear losses and risk tolerance, and a written suitability statement before the contract.
- Transparency: what kind of pay they receive and whether they are tied to specific insurers.
- Training: at least 15 hours of professional training every year.
In Cyprus these duties are in the Laws on Insurance and Reinsurance Services 2016–2021. You can check an intermediary’s registration in the register of the Insurance Companies Control Service; we explain how step by step in a separate article.
Your questions, one by one
Real people ask these questions, sometimes in anger. We answer them as they are, briefly and calmly.
Are insurance advisors just salespeople on commission?
Many are paid by commission, and they must tell you so. But the law does not see them as mere salespeople: they must establish your needs, propose something consistent with them and act in your best interests. How each one works shows in the questions they ask you.
Every advisor I met tried to sell me something I didn’t need.
We are sorry that has been your experience. A professional starts from your needs and can also tell you “you do not need anything more yet”. Ask them to explain in writing why a proposal suits you; if they cannot, do not continue.
What happens if my advisor leaves the company or the profession?
Your contract is with the insurer and continues as normal. Ask the insurer who will service your policy from now on, and keep the documents and the insurer’s contact details.
How do I check that an advisor is licensed and registered?
The Insurance Companies Control Service keeps a register of intermediaries. Ask for the intermediary’s full name and registration number and check them there. We explain it step by step in a separate article.
What is the difference between a tied agent and a broker?
A tied intermediary works under contract with specific insurers, while a broker usually compares products from many. Both must tell you which applies, and whether their advice rests on a fair analysis of the market.
A friend-of-a-friend advisor keeps calling me. How do I say no politely?
A simple, polite sentence is enough: “Thank you, I am not interested at the moment. If anything changes, I will be in touch.” You owe no explanation. If the calls continue, ask in writing for them to stop.
Does the advisor have to explain why a product suits me?
Yes, if they advise you: they must give a personalised recommendation explaining why the product meets your demands and needs. For investment products, with a written suitability statement before the contract.
Is the advisor responsible if they gave me wrong information?
The intermediary has legal duties to inform and advise properly. If you believe they gave you wrong information, make a written complaint and, if needed, go to the Financial Ombudsman. For specific liability and compensation, legal advice is worthwhile.
What does a good insurance advisor actually do for me after the sale?
A good advisor helps you review your policies when your life changes, answers questions, reminds you of renewals and beneficiaries, and stands by the family in a claim. Ask beforehand exactly what they do after the sale.
Will my advisor help my family with the claim when I die?
Ask now, and ask for it in writing. Many advisors help families with the documents and contact with the insurer. In any case, the family can go directly to the insurer.
Why are advisors so pushy about signing ‘today’?
Time pressure is a signal to stop. Ask for the documents to read at your own pace. On an individual life policy the law also gives you 30 calendar days to cancel after it is concluded (with exceptions, such as policies that secure a loan); but it is better to decide before you sign.
Do advisors have to complete training every year?
Yes. Intermediaries’ knowledge and competence must rest on at least 15 hours of professional training or development a year.
Can I change advisor without changing my policy?
Usually yes: the contract is with the insurer. Ask the insurer how to change the intermediary on your policy. Do not cancel the policy just to change advisor.
What questions should I ask an advisor before I trust them?
For example: Are you registered, and under which number? How are you paid? Are you tied to specific insurers? Why does this suit me? What does it not cover? What do you do after signing and at claim time? The answers, and the willingness to give them in writing, say a lot.
Does the advisor work for me or for the insurance company?
It depends on the type of intermediary, and they must tell you. In every case, the law requires them to act in your best interests.
An advisor convinced my elderly father to buy an investment policy. Is that allowed?
For investment products, the advisor must assess knowledge, finances, ability to bear losses, objectives and risk tolerance, and give a written suitability statement. If your father did not receive one, or the proposal does not fit his goals and horizon, he can make a written complaint. If he was told less than 30 days ago that the policy had been concluded, he can still cancel it in writing.
What is a ‘demands and needs’ assessment and did I get one?
It is the record of your demands and needs before any contract; the proposal must be consistent with them. Ask for a copy of the form completed for you.
I trust my advisor — how often should we review my policies?
At least once a year, and whenever something big changes: marriage, a child, a loan, a job, a divorce.
Who do I contact if my advisor no longer answers the phone?
Contact the insurer directly; the contract is with them. Ask who now services your policy.
Advisors are like used-car dealers in suits.
That image was built from real bad experiences. We are not asking you to trust the profession; we ask you to judge the person by specific criteria: registration, transparency on pay, a written explanation, no time pressure.
Should I get advice in writing?
Yes. Whatever is written can be read again, compared and, if needed, used in a complaint.
If my advisor sells for one company only, can they still give me a fair comparison?
They can explain the products of the insurers they work with well, but not compare the whole market. They must tell you they are tied. If you want a comparison, get other quotes too.
What information must an advisor give me before I sign?
Among other things: who they are and how to check their registration, what kind of pay they receive, whether they are tied to insurers, how to complain, the product information document, and for investment products the Key Information Document, the costs and the suitability statement.
What you can do from today
- Ask for the full name and registration number and check them in the ICCS register.
- Ask in writing how they are paid and whether they are tied to insurers.
- Ask for a copy of the record of your needs and, for investment products, the suitability statement.
- Do not sign on the same day if you feel pressure. Take the documents home.
- Keep the insurer’s contact details, not only the advisor’s.
Sources
- Insurance Distribution Directive (EU) 2016/97, Article 10
- Insurance Distribution Directive (EU) 2016/97, Article 17
- Insurance Distribution Directive (EU) 2016/97, Article 19
- Insurance Distribution Directive (EU) 2016/97, Article 20
- Insurance Distribution Directive (EU) 2016/97, Article 30
- CyLaw: Law 38(I)/2016, Article 228 (right of withdrawal, 30 calendar days)
- ICCS: General Good Requirements (revised)
- Insurance Companies Control Service (Ministry of Finance): Complaints
- Financial Ombudsman of the Republic of Cyprus: frequently asked questions
Every policy has its own terms. What we write here is general information, not advice; for your own case, what your policy says applies, and it is worth confirming it in writing with your insurer.
Read also: How to check an advisor and where to complain · What am I really paying, and what does the advisor earn? · All the questions you are afraid to ask


